Socio-economic perspectives on consumer engagement and...

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Business & Economics - Sales & Marketing
Socio-economic perspectives on consumer...

Socio-economic perspectives on consumer engagement and buying behavior

Name: Socio-economic perspectives on consumer engagement and buying behavior
ISBN: 9781522521402

Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan

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This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2017

Yayımcı:

Business Science Reference

Dil:

english

Sayfalar:

448

ISBN 10:

1522521402