Instrumente des strategischen Managements: Grundlagen und Anwendung
Herbert Paul, Volrad WollnyThe textbook presents the essential tools of strategic management. For each tool, it explains the development and theoretical background, and describes its advantages and disadvantages. The third edition includes newly added tools, such as the business model canvas, trend analyses, and key performance indicators. It discusses the overall impact of digitalization on strategic development.
- Übersichtliche und kritische Erklärung von neuen und klassischen Strategieinstrumenten
- Praxisorientierte Schritt-für-Schritt-Anleitung für einzelne Strategieinstrumente
- Darstellung der Konsequenzen der Digitalisierung auf Strategieinstrumente
Yıl:
2020
Baskı:
3rd revised edition
Yayımcı:
De Gruyter Oldenbourg
Dil:
german
Sayfalar:
461
ISBN 10:
3110579561
ISBN 13:
9783110579567
Dosya:
PDF, 9.10 MB
IPFS:
,
german, 2020
Amazon 
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Bookshop.org
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